11 Visa Intelligent Commerce — Matt Benkert Portfolio

Visa Intelligent Commerce is Visa's API platform built to enable AI agents to transact securely and seamlessly on behalf of consumers, connecting sellers, issuers, and AI partners across a global network of billions of credentials and millions of merchants. The work began with brand strategy, landing on a constellation concept as the central visual metaphor: commerce is no longer linear but luminous, a connected web of agents, data, and intent orbiting around trust, with Visa as the gravitational force that turns intelligence into direction. That concept, woven together with a seismic shift territory capturing the magnitude and disruption of the agentic moment, informed a visual language built on constellation rings that expressed both the vastness of the frontier and Visa's role in bringing order to it. Working within Visa's brand design system, the execution spanned the full channel mix, including website content updates, research reports produced as both interactive webpages and PDFs, LinkedIn ads, technical videos, and events, all built and delivered to WCAG accessibility standards globally.