5 Twitter TCR — Matt Benkert Portfolio

The Conversation Report was a bi-monthly marketing report that leveraged data visualization and motion design to cover various trending subjects beneficial to brands and companies marketing and advertising on Twitter. Each edition transformed complex platform data into compelling, easy-to-digest narratives, giving marketers a competitive edge by helping them align their messaging with the cultural moments and conversations their audiences already cared about. Released directly through Twitter's own marketing channels, including their website, social media accounts, and email, the report served as an essential and widely accessible resource for marketers and brand partners looking to make more informed decisions.