6 Genos — Matt Benkert Portfolio

SteelWave partnered with HAUS to develop the brand identity and website for Genos, a newly established biotech building in San Diego. Located at Scripps Ranch, the property is a four-story, 214,000 square foot Class A lab and office space built to support the growing life science and biotech industries in the region. The identity was built around a nature-forward concept — a workspace where discovery and environment coexist — reflected through a muted olive and earthy color palette, a distinctive stencil-cut wordmark, and design language that nodded to the surrounding eucalyptus groves and outdoor spaces. The branding extended across a full brochure system and website, positioning Genos as both a functional lab environment and an inspired place to work.