9 r.Potential — Matt Benkert Portfolio

r.Potential is an enterprise AI platform built to help organizations decide what work goes to AI and what stays with people, born from a partnership between The Adecco Group and Salesforce. The brand identity centers on an abstract symbol mark designed to capture the tension and balance between human and artificial intelligence — two fluid, mirrored forms facing each other. One side suggests the organic, intuitive nature of human thinking; the other, the structured precision of AI. The negative space between them is intentional, representing the critical gap that r.Potential exists to navigate. Together the forms create something that feels whole, but only because both sides are present, neither replacing the other, but working in deliberate relationship.