Client: Normal Objects

Client: Normal Objects

Project: Web Design

Project: Web Design

Team: Freelance

Team: Freelance

Date: 2018

Date: 2018

The brand was born in 2016 when Jeremiah, Industrial design nine-to-fiver was disenchanted with complex technology being considered a more valuable contribution to the human experience than the simple human objects we interact with everyday. He was obsessed with classic caps, yet couldn’t find a simple quality cap with careful consideration for details. He resolved to fill that gap in fashion and extended this design approach to elevate the value of a variety of everyday things.



The brand was born in 2016 when Jeremiah, Industrial design nine-to-fiver was disenchanted with complex technology being considered a more valuable contribution to the human experience than the simple human objects we interact with everyday. He was obsessed with classic caps, yet couldn’t find a simple quality cap with careful consideration for details. He resolved to fill that gap in fashion and extended this design approach to elevate the value of a variety of everyday things.

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