Designer: Matt Benkert
Location: Los Angeles
Contact: info@mattbenkert.com
Contact: info@mattbenkert.com
Client: Normal Objects
Client: Normal Objects
Project: Web Design
Project: Web Design
Team: Freelance
Team: Freelance
Date: 2018
Date: 2018
The brand was born in 2016 when Jeremiah, Industrial design nine-to-fiver was disenchanted with complex technology being considered a more valuable contribution to the human experience than the simple human objects we interact with everyday. He was obsessed with classic caps, yet couldn’t find a simple quality cap with careful consideration for details. He resolved to fill that gap in fashion and extended this design approach to elevate the value of a variety of everyday things.
The brand was born in 2016 when Jeremiah, Industrial design nine-to-fiver was disenchanted with complex technology being considered a more valuable contribution to the human experience than the simple human objects we interact with everyday. He was obsessed with classic caps, yet couldn’t find a simple quality cap with careful consideration for details. He resolved to fill that gap in fashion and extended this design approach to elevate the value of a variety of everyday things.