Matt Benkert Portfolio

Visa Stablecoin Solutions is Visa's enterprise infrastructure platform built to help banks, fintechs, and wallets launch real stablecoin use cases, from stablecoin-linked cards and cross-border money movement to minting, burning, and transacting on the Visa Stablecoin Platform. The work was driven by brand strategy, landing on two core territories: The Current of Trust, positioning Visa as the grid that transforms raw stablecoin energy into something stable, compliant, and scalable; and The Trusted Commons, positioning Visa as the shared standard where issuers, wallets, protocols, and banks connect — one infrastructure for interoperability, compliance, and confidence across every border. Together these territories informed a visual language anchored by a central hero motif: an animated globe constructed entirely from "Visa Onchain" typography, representing the unbroken chain of data, rules, and connections that allow value to move safely at scale. Working within Visa's brand design system, the execution spanned animations, website content, and LinkedIn ads, expanding into PDFs reports, technical videos, and events.

11 VISA INTELLIGENT COMMERCE

VISUAL,CAMPAIGN

2025-2026

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11.2

11.3

11.4

11.5

Visa Intelligent Commerce is Visa's API platform built to enable AI agents to transact securely and seamlessly on behalf of consumers, connecting sellers, issuers, and AI partners across a global network of billions of credentials and millions of merchants. The work began with brand strategy, landing on a constellation concept as the central visual metaphor: commerce is no longer linear but luminous, a connected web of agents, data, and intent orbiting around trust, with Visa as the gravitational force that turns intelligence into direction. That concept, woven together with a seismic shift territory capturing the magnitude and disruption of the agentic moment, informed a visual language built on constellation rings that expressed both the vastness of the frontier and Visa's role in bringing order to it. Working within Visa's brand design system, the execution spanned the full channel mix, including website content updates, research reports produced as both interactive webpages and PDFs, LinkedIn ads, technical videos, and events, all built and delivered to WCAG accessibility standards globally.

10 ALBERTSONS

PRINT,DIGITAL

2025-2026

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10.2

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10.7

Albertsons Companies (ACI) is one of the largest grocery and pharmacy retailers in the United States, operating under their Sincerely Health platform to provide customers with a trusted neighborhood pharmacy experience — from prescription management and vaccine scheduling to broader health and wellness services. The work focused on maintaining and evolving the Sincerely Health design system while executing campaigns that spanned the full channel mix: in-store signage, print collateral, paid digital, and owned channels. From flu shot promotions and curbside prescription pickup launches to pharmacy reward incentives, each campaign required consistent, on-brand creative that worked seamlessly across physical and digital environments — ensuring the messaging felt unified whether a customer saw it on a billboard, an Instagram post, or walking through a store aisle.

9 R.POTENTIAL

ID,LOGOMARK

2025

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9.4

r.Potential is an enterprise AI platform built to help organizations decide what work goes to AI and what stays with people, born from a partnership between The Adecco Group and Salesforce. The brand identity centers on an abstract symbol mark designed to capture the tension and balance between human and artificial intelligence — two fluid, mirrored forms facing each other. One side suggests the organic, intuitive nature of human thinking; the other, the structured precision of AI. The negative space between them is intentional, representing the critical gap that r.Potential exists to navigate. Together the forms create something that feels whole, but only because both sides are present, neither replacing the other, but working in deliberate relationship.

8 CAZ INVESTMENTS

WEB,UX

2024-2025

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8.2

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8.4

CAZ Investments is a Houston-based alternative investment firm that curates exclusive opportunities across private equity, private credit, pro sports ownership, energy, and more for a global network of individual investors, advisors, and institutions. Over the course of more than a year, the work involved leading UX/UI design across continuous site updates and a significant overhaul of their New Investor Form — a complex, multi-path experience spanning five distinct account types, each requiring its own logic, flow, and clarity for investors making significant financial commitments. Beyond the site, the work also extended to designing and producing white paper PDFs, a 25-year anniversary logo lockup for the firm, and a 10-year anniversary mark for their Themes strategy, both extending the CAZ brand into milestone moments with intention and precision.

7 NORMAL OBJECTS

SOCIAL,WEB

2023-2024

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7.13

Normal Objects is a curated, community-based platform dedicated to artful home objects made by exceptional creatives, where each piece is treated as its own limited-edition endeavor. The work focused on building a social media template system in Figma that could scale across their drop-based release model, establishing a consistent typographic framework, a dark editorial aesthetic, and a structured approach to how each object and its story was presented. Photography selection and carousel sequencing were a key part of the process, ensuring the visual order of each post conveyed the right narrative and pacing for each drop. The scope also extended to art direction on an updated website, bringing the same editorial precision from social into the broader digital experience.

6 GENOS

ID,WEB

2023

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6.2

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6.4

SteelWave partnered with HAUS to develop the brand identity and website for Genos, a newly established biotech building in San Diego. Located at Scripps Ranch, the property is a four-story, 214,000 square foot Class A lab and office space built to support the growing life science and biotech industries in the region. The identity was built around a nature-forward concept — a workspace where discovery and environment coexist — reflected through a muted olive and earthy color palette, a distinctive stencil-cut wordmark, and design language that nodded to the surrounding eucalyptus groves and outdoor spaces. The branding extended across a full brochure system and website, positioning Genos as both a functional lab environment and an inspired place to work.

5 TWITTER TCR

DATA VIS.

2022

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The Conversation Report was a bi-monthly marketing report that leveraged data visualization and motion design to cover various trending subjects beneficial to brands and companies marketing and advertising on Twitter. Each edition transformed complex platform data into compelling, easy-to-digest narratives, giving marketers a competitive edge by helping them align their messaging with the cultural moments and conversations their audiences already cared about. Released directly through Twitter's own marketing channels, including their website, social media accounts, and email, the report served as an essential and widely accessible resource for marketers and brand partners looking to make more informed decisions.

4 TWITTER BOT

VISUAL,CAMPAIGN

2021-2022

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4.10

Before Elon took over, we worked with the marketing team to create a design system within Twitter's brand for sports, the yearly Best Of Tweets campaign and Twitter: The Conversation Report (TCR including data visualization). The Best Of Tweets was the hall of fame, the GOAT, the crowning achievement for the most breakout, the most effective, the most... Twitter-y brands out there. Celebrating the most groundbreaking launches and campaigns that drove the cultural conversation.

3 TWITTER SPORTS ID

ID,SYSTEM

2021

3.1

The Twitter Marketing brand campaign design systems we created were a lesson in building sub-brands that have their own energy but never stray from the master brand. We developed this approach across multiple systems — including the Sports Activation Identity, Best of Tweets, and the Conversation Report — each with its own distinct voice and visual language while remaining unmistakably Twitter. Every system was built out in full: color pairings, halftone and echo photography treatments, hashtag waterfall graphics, tear elements, texture layers, and detailed typography guidelines using Chirp. Documenting it all and building it out in Figma meant any designer could pick it up and run — no guesswork, no off-brand moments. It scaled across MTC, email, social, display, and sales enablement, which is exactly what a good system should do.

2 LEO BURNETT

WEB

2021

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2.10

HAUS crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era. Starting with the US headquarters in Chicago, we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process—known as HumanKind—and showcase the clients, people, and community actions local to each of Leo Burnett’s international offices.

1 GRAND + NASH

ID,WEB

2020

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SteelWave, a commercial real estate developer, partnered with HAUS to develop branding and a website for its latest property, Grand + Nash. The property is located in the heart of El Segundo, a beach town that is easily accessible. Grand + Nash is a newly renovated creative workplace that combines lush green space with the convenience of a modern office campus.

ABOUT

Graduated from ArtCenter College of Design, where I studied graphic design from 2014 to 2018, I've spent the last seven years working across brand identity, design systems, UI/UX, print, web, social, and marketing campaigns — at HAUS in Los Angeles, Tinywins, and various freelance projects. My design sensibilities are rooted in Swiss design and minimalism — a deep respect for the relationship between image and typography, and the belief that a well-composed layout can carry as much meaning as the content itself. I think on both the macro and the micro: from the overarching logic of a brand and design system down to the weight of a single type choice. My work is driven by a commitment to craft, consistency, and the kind of detail that earns a second look.

Outside of work, I stay closely plugged into culture — current events, the conversation around AI and technology, and where it's all heading. I'm a gamer at heart and follow the industry closely, from the craft of game design to what's shifting in the space. And when baseball season is on, you'll find me locked in on the Dodgers. I'm drawn to things that are built with intention, whether that's a well-designed game, a great film, or a ninth-inning at-bat that actually means something.

CONTACT: INFO@MATTBENKERT.COM

Available for projects.