The brand was born in 2016 when Jeremiah, Industrial design nine-to-fiver was disenchanted with complex technology being considered a more valuable contribution to the human experience than the simple human objects we interact with everyday. He was obsessed with classic caps, yet couldn’t find a simple quality cap with careful consideration for details. He resolved to fill that gap in fashion and extended this design approach to elevate the value of a variety of everyday things.
Role: Art Direction, Design
Prioritizing simple functionality over ornate decoration, creating a design that conveys strength and honesty through bold, unadorned forms.