Best of Tweets
Graphic Design, Motion
2021 - 2022
Before Elon took over, we worked with the marketing team to create a design system within Twitter's brand for sports, the yearly Best Of Tweets campaign and Twitter: The Conversation Report (TCR including data visualization).
The Best Of Tweets was the hall of fame, the GOAT, the crowning achievement for the most breakout, the most effective, the most... Twitter-y brands out there. Celebrating the most groundbreaking launches and campaigns that drove the cultural conversation.
Role: Design, Motion
HAUS crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era.
Starting with the US headquarters in Chicago; we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process—known as HumanKind—and showcase the clients, people and community actions local to each of Leo Burnett’s international offices.
Layering different textures, halftone photography, tears and paper rips creates a visual style reminiscent of wheat-paste street art. This style reflects the nature of Tweets, which are fleeting and disappear over time.
Best of Tweets. 2021.
HAUS crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era.
Starting with the US headquarters in Chicago; we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process—known as HumanKind—and showcase the clients, people and community actions local to each of Leo Burnett’s international offices.
Best of Tweets. 2021.
Best of Tweets. 2021. Year End Edition.
HAUS crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era.
Starting with the US headquarters in Chicago; we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process—known as HumanKind—and showcase the clients, people and community actions local to each of Leo Burnett’s international offices.
Best of Tweets. 2021. Year End Edition.
Best of Tweets. 2022. Brand Bracket.
HAUS crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era.
Starting with the US headquarters in Chicago; we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process—known as HumanKind—and showcase the clients, people and community actions local to each of Leo Burnett’s international offices.
Best of Tweets. 2022. Brand Bracket.
Twitter: The Conversation Report
Graphic Design, Data Viz
2022
The Conversation Report was a bi-monthly marketing report (utilizing data visualization and motion) on various trending subjects that was beneficial to brands and companies advertising on Twitter. Released through Twitter's own marketing channels which included their site, social and email.
Role: Design
HAUS crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era.
Starting with the US headquarters in Chicago; we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process—known as HumanKind—and showcase the clients, people and community actions local to each of Leo Burnett’s international offices.
"🏀 Slam Dunk: Latest Basketball Trends Take Twitter by Storm!"
TCR019. 2022. Basketball
HAUS crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era.
Starting with the US headquarters in Chicago; we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process—known as HumanKind—and showcase the clients, people and community actions local to each of Leo Burnett’s international offices.
TCR019. 2022. Basketball
"🌿 Embrace Wellness: Twitter's Hottest Trends for a Healthier You!"
TCR013. 2022. Wellness.
HAUS crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era.
Starting with the US headquarters in Chicago; we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process—known as HumanKind—and showcase the clients, people and community actions local to each of Leo Burnett’s international offices.
TCR013. 2022. Wellness.
"📺 Tune In: Twitter Buzzing with the Latest Television Trends!"
TCR017. 2022. Television.
HAUS crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era.
Starting with the US headquarters in Chicago; we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process—known as HumanKind—and showcase the clients, people and community actions local to each of Leo Burnett’s international offices.
TCR017. 2022. Television.
"📈 Trending Topics: A Twitter Snapshot of What's Hot Right Now!"
TCR. 2022. Various.
HAUS crafted a new site full of texture and movement, modernizing the appearance of the legacy agency. The redesign also incorporates the aesthetic of a vintage newspaper, tying the agency’s 85-year legacy to the modern era.
Starting with the US headquarters in Chicago; we created an individual country site to be used as a template for other offices. A modular structure was used to build long-form case studies, and we enhanced the news section to be more robust. Country sites also feature auxiliary pages to talk about the agency's process—known as HumanKind—and showcase the clients, people and community actions local to each of Leo Burnett’s international offices.
TCR. 2022. Various.
2024. info@mattbenkert.com